ARTICLE

Celestial Pictures' First-ever Game App for My Kingdom

By InCinemas / 09 Sep 2011 (Friday)

[Find My Kingdom movie trailer and poster below!]
Source: Celestial Pictures

Promotional game for martial arts movie My Kingdom launches on the web and iTunes

Celestial Pictures (visit its website), the Chinese content company and operator of regional pay-TV channels, took its first step into the gaming business today by launching the first-ever game app for a Chinese movie.

Created to promote Celestial’s martial arts movie of the same name, My Kingdom Game was developed with leading independent Chinese game developer Art Coding. Through a simple, casual rhythm-based game, the tightly-woven tale of two brothers’ quest for fame, love and revenge is unveiled.

MY KINGDOM stars Barbie Hsu 徐熙媛 (大S), Han Geng 韩庚, Wu Chun 吴尊 and opens InCinemas 8 September 2011. Click to view its showtimes in theatres!

Here is what Wu Chun has to say about the game app when he learns of it.

“I downloaded the My Kingdom Game released by Celestial Pictures after knowing that it is made available on app stores. I am not an avid gamer. However, I find the game rather interesting. I got hooked to its simple and engaging concept. Upon knowing that this game is compatible to ipad, I also downloaded and played it while I was at the set waiting for my turn for shoots. It is fun to see that there is an animated version of Wu Chun in the My Kingdom Game. The game brought back memories of my involvement in the film.”

So find out more about the game below or simply access the game on its Website or download for free from Apple's iTunes store (for iPhones and iPod Touches. An iPad compatible version will be released later).

You may also be interested in:
Blog: My Kingdom Press Conference in Shanghai (on 14 June)
Picture: Wu Chun to be here in Singapore on Sunday 11 September.

More about MY KINGDOM Game App

Based on the storyline of MY KINGDOM, players can choose to be either of the two main characters from the movie played by young idols Wu Chun and Han Geng. Players need to tap on a drum (controlled by keyboard or by tapping directly on the screen of their iPhone or iPod Touch) to match with icons on the screen in order to gain points. Bonus items await players as they navigate through various levels.

Players will be awarded with movie stills when they successfully pass each stage of the challenge. Upon completing all four stages of the game and three stages of difficulty, players will be awarded with the “The Mightiest Warrior” plaque; the same plaque all the characters are fighting for in the movie. For mainland China players, the game has a function tied to their Sina Weibo accounts allowing their scores to be displayed on their Sina Weibo micro-blogging updates.

Here's one of the movie stills I've unlocked =) It isn't easy to get a perfect score as after awhile you'll start to hit the wrong buttons for the colours although there's only 2. Hence, it can be quite addictive when you challenge yourself to push your score higher. What's more, our 3 main leads are just by your side when playing the game!
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Join MY KINGDOM on its Facebook Page at www.facebook.com/dawusheng.

“The gaming business is a new frontier for Celestial and our upcoming movie release created a perfect opportunity for us to launch a promotional game and target young audiences who interact with entertainment across broad media including their mobile devices,” said Ross Pollack, CEO, Celestial Pictures. “We are proud that this is the first game app for a Chinese movie and we look forward to bringing new and exciting content to the market including modern reinterpretations of our iconic Shaw Brothers Film Library.”

My Kingdom Game is Celestial’s first game since appointing Justin Weng as Vice President, Game Development and Licensing back in April. My Kingdom (Da Wu Sheng), the movie, is a martial arts action drama starring Wu Chun, Han Geng, and Barbie Hsu, written by acclaimed writer Zou Jingzhi (Riding Alone for Thousands of Miles), action directed by the legendary Sammo Hung and directed by Gao Xiaosong.

MY KINGDOM is rated PG (Some Violence And Scene Of Intimacy) and opens InCinemas 8 September 2011.

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Celestial Pictures' First-ever Game App for My Kingdom